A Content Maintenance System That Does Not Depend on Memory
Create a lightweight content register with ownership, review triggers and clear decisions to keep useful articles accurate over time.
An independent website journalSearch · Content · Growth
Page Bearings.
Menu
The practical website journal
Make better calls
about your website.
Understand how people find your work, what makes it useful, and which changes deserve your time.
Three questions. A clearer direction.
Start here
01 / Be found
Search, without the shortcuts.
Understand discovery, intent and the pages people actually need.
03 / Know what works
Measure the decision.
Connect website changes to evidence, not dashboard noise.
From the journal
Before Optimizing for AI Answers, Check Whether Your Page Can Be Verified
Assess whether a page supports accurate AI summaries by checking explicit claims, evidence, conditions and readable source material.
A Website Measurement Plan Small Enough to Use
Define a small set of website outcomes, reliable events and review questions before adding more metrics to a dashboard.
When Search Clicks Fall, Separate Exposure from Choice
Diagnose a fall in search clicks by separating impressions, click-through rate and query mix before choosing what to change.
Canonical, Redirect or Noindex? Start with the URL’s Job
Choose a canonical, redirect or noindex by defining what each URL should do for visitors and search engines, with concrete examples.
Internal Links Should Explain the Reader’s Next Step
Plan internal links around reader decisions, then check anchors, destinations and orphan pages without imposing a fixed link quota.
Fewer promises.
Better questions.
This is an independent publication for people responsible for a website: small teams, editors and hands-on business owners. Expect worked examples, explicit trade-offs and sources you can inspect.